Marketing is your insurance policy to ensure you do not undersell your biggest asset. We spend hundreds if not thousands of dollars a year on car insurance to cover repairs valued at a few thousands of dollars in an accident. There are no guarantees we will need the repairs but we can rest easy knowing we are covered.
If you spend too much it may cost you a couple of thousands of dollars in extra advertising costs, if you spend too little it could cost you tens if not hundreds of thousands of dollars to the sale price.
With Marketing there is no guarantee a comprehensive campaign will find a different buyer than a basic campaign. However, you will have the peace of mind knowing that you have attracted the best buyers and achieved the best possible price.
‘Your home is in direct competition with every other home in your area. There is no point being the best home if no one knows your home is available.’